How FAIREVER turned a product show into a true brand experience.
The Mobile World Congress (MWC) in Barcelona is more than just a trade fair – it’s a stage for visionary brands, technological innovations, and powerful presentations. This is exactly where our client, a globally operating technology company, aimed to make an extraordinary impact. The goal: a high-impact live show right at the booth, every hour on the hour – emotional, professional, and memorable.
FAIREVER took on this ambitious challenge with full dedication. The show itself was conceived by the client – our task was to find the right personnel, provide thorough briefings, and prepare them to perfection. To meet the special requirements – such as memorizing scripts and delivering convincing performances – we drew from our extensive pool of staff in Barcelona. FAIREVER has an established local network of experienced promoters and hostesses, from which we carefully assembled a team that perfectly matched the format.
In close coordination with the client, the personnel were cast, briefed, outfitted, and professionally prepared by Fairever. During multiple rehearsals organized by us, we practiced timing, speech, expression, and movement sequences – until every scene was just right. At the top of every hour, the booth transformed into a stage: impressive, engaging, and brand-defining.
The team dynamics were particularly remarkable. Our promoters not only worked with the utmost professionalism – they were genuinely enthusiastic and visibly passionate about what they were doing. The atmosphere on and behind the stage was full of team spirit, motivation, and a real love for performance. That energy was immediately felt by the trade show audience – and, of course, by our client.
The result was a performance to remember: a flawlessly executed brand presentation that met – and even exceeded – all expectations. Together, we proved that big ideas can have real impact with the right team behind them. What began as a bold concept came to life on the trade fair stage through precise planning, a well-rehearsed team, and true passion. Close coordination with the client, trust in our expertise, and strong team commitment showed how demanding goals can turn into powerful outcomes. A trade fair appearance became a brand experience – brought to life by people who didn’t just play a role, but truly embodied it.
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